The context
Motorway's marketplace had grown faster than the platform beneath it. Listing pages were slow to load, search felt heavy, and every new feature added more weight to an architecture already at its limits. In five months, we rebuilt the vehicle-listing platform from the ground up and cut page-load times by 55%.
The approach
We started by profiling the existing platform to understand where performance was really being lost, then rebuilt the listing experience around a leaner front end and a redesigned data layer. Parser engineers embedded directly into Motorway's team, delivering in tight two-week increments so the team saw progress — and could steer it — from the very first sprint.
The impact
The new platform went live in five months, with page-load times cut by 55% and a listing experience that finally kept pace with the marketplace. Dealers browse more stock, sellers complete listings faster, and the platform now has headroom for the features the team had been forced to postpone.
Just as importantly, the rebuild left Motorway with a codebase their own engineers enjoy working in — documented, tested, and structured so new features ship in days rather than weeks.
