Impact stories

Search experience rebuilt in 5 months, with listing engagement up 35%

Sector
Real estate
Model
Managed delivery
Property Finder's search is the front door to the region's largest property marketplace — and it was showing its age. Parser rebuilt the search experience in five months as a managed delivery.
Listing engagement up by
35%
2x
faster search results
More enquiries now reach agents every week.

The context

Search is where every Property Finder journey begins, but results were slow, filters were rigid, and relevance hadn't kept up with how people actually look for homes. We rebuilt the search experience in five months — and listing engagement rose 35%.

The approach

We rebuilt search from the query layer up: a new indexing pipeline for fresher results, redesigned filters that reflect how buyers and renters really search, and a results page tuned relentlessly for speed. A Parser managed squad delivered the rebuild behind feature flags, testing every change against live traffic.

The impact

The new search experience went live in five months. Results load faster, filters respond instantly, and listing engagement is up 35% — with more enquiries reaching agents as a result.

The new architecture also unlocked the roadmap: personalised results, saved searches, and map-first browsing all became straightforward additions rather than rebuilds.

Modern apartment building with glass balconies

Search is our product — we couldn't afford to get this wrong. Parser delivered a rebuild that our users noticed in the best possible way.

Layla Haddad, VP Product Property Finder

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