The people and principles behind Parser

As CEO, Ricardo defines and drives Parser's organisational vision and operational strategy, translating both into clear, actionable objectives that support performance and sustainable growth. He brings over 20 years of experience in digital product and service development. Prior to founding Parser, Ricardo held a range of leadership roles within the consulting industry, leading the development and delivery of software products.

As Chief Growth Officer, Hernán is responsible for Parser's evolution and expansion. His role includes liaising with clients, directing new engagements, discovering talented personnel, and fostering a thriving work environment. Hernán brings 15 years of Software Development experience to the team. He has spent his career working in the technology consultancy sector.

Romina is responsible for placing our team members in the best position, for them, for our clients, and for Parser. Romina brings over 10 years of experience in multinational companies, spanning Human Resources, Finance and Sales areas. Before Parser, she performed different roles at Accenture, working extensively with geographically dispersed teams from the information technology and services industry.

As Chief Technology Officer, Martin leads Parser's engineering group focusing on the delivery of technology and software. Martin brings over 20 years of experience in the software development industry to the team. Before Parser, he was the Engineering Director at McAfee and Intel, leading the Cybersecurity and Internet of Things product teams.

Steve is responsible for leading Parser's Advisory & Enablement practice, helping clients align business outcomes with technology innovation. He brings over 25 years of experience in product and technology leadership, with deep expertise in digital transformation, AI-enabled solutions, and modern engineering practices.

As the People Director, Soledad oversees the comprehensive employee journey, dedicated to fostering a positive and inclusive workplace across all our locations by ensuring effective talent management, continuous development, and meaningful engagement. From the people department, she promotes a secure and compliant environment for both our people and clients. She brings 20 years of experience working in multinational companies in local, regional and global roles mainly in the Tech and Consultancy services industries.

As a Managing Director for UAE, Diego is responsible for driving growth and client experience in the region. He led Strategic Partnerships for TikTok in EMEA. Prior to this, he was a Director of Global BD at ironSource, where he partnered with some of the largest mobile game publishers in the space to shape their user acquisition and monetisation strategies.

Rico leads Parser's Product & Strategy practice, helping leadership teams bridge the gap between strategy, execution and measurable business outcomes. He brings over 20 years of Product, Technology and Engineering leadership experience, including as Chief Product & Technology Officer at Which?, with expertise in product strategy, operating models, AI enablement and executive leadership.

As Finance Director, Gabriela is responsible for Parser's accounting and financial operations. This role includes setting internal controls, coordinating financial activities, and producing reports to manage risk and growth. Before joining Parser, Gabriela worked in both corporate accounting and as an external auditor.

Juan Pablo leads Parser's engineering relationships with our Latin American and US based companies focusing on the delivery of technology & value added software engineering practices, bringing over 20 years of experience in the software development industry. Prior to Parser, he was Delivery Manager at Incluit, focusing on delivering solutions in automotive and embedded software related products.

As Head of Legal in LATAM & EU, Dayana is responsible for coordinating and running the structure of Parser as it expands across the continent; supervising the activity of the company, internally and externally, to make sure processes are compliant under labour, commercial & corporate law. She brings over 10 years of experience in Law to the team.

As a Porfolio VP for Europe, Luciano is responsible for driving growth and client experience in the region. He led Strategic Partnerships for TikTok in EMEA. Prior to this, he was a Director of Global BD at ironSource, where he partnered with some of the largest mobile game publishers in the space to shape their user acquisition and monetisation strategies.

As Head of Legal for the UK/US, Louise's main focus is on drafting and negotiating our customer and supplier contracts. She also helps manage risk across the business by advising on a wide range of legal and compliance issues across the regions. Louise has more than 20 years' legal experience which was gained in both private practice and in-house roles, most recently as General Counsel for a SaaS provider in the automotive industry.

As Portfolio VP for the U.S., Will is responsible for driving growth and managing the client experience across the region. He brings more than 20 years of experience in business development, strategic partnerships, and general management, having held leadership roles at NetSuite, Morrow Sodali, Consero Global, GLG, Ramblers Way, and Deutsche Bank. He holds an MBA from Columbia Business Schoool, an MSc from the London School of Economics and a BA from Trinity College.

As the Head of Marketing and Communications, Florencia ensures seamless internal and external communications while cultivating a strong brand identity and a vibrant tech community that supports business growth. She brings over 15 years of experience in event marketing and HR to the team. Before joining Parser, Florencia worked in the education and technology industries in various marketing and people-focused roles.

As Capacity Planning and Talent Manager, Belén is responsible for capacity planning and staffing strategy, as well as driving consistent recruiting, interviewing, and hiring practices to meet ever-growing, dynamic business needs and support a strong candidate experience. She brings eight years of experience in HR and more than five in staffing and talent processes within multinational technology and consulting organisations